A White Paper - The Value of Medical Affairs: Defining Strategic Metrics to Demonstrate Impact

Medical Affairs (MA) teams oversee important internal and external activities that define clinical development, stakeholder relationships, scientific communications, and education across the pharmaceutical industry. As MA becomes an increasingly more critical part of organizations, MA teams are striving to develop new and relevant metrics that ensure the effectiveness and efficiency of their teams and will, in turn, lead to the demonstration of value and communicate the importance of MA to the broader pharmaceutical organization. 

This white paper, created by the Envision team in concert with industry-leading MA professionals, provides comprehensive guiding principles on how to define, measure, and communicate the value of MA to the broader organization through the annual medical planning process, with a critical focus on how to link meaningful metrics in MA to desired outcomes.