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ISMPP MedComms Day webinar

Navigating the Journey to Effective Omnichannel Solutions: Lessons learned from Bayer and MSD

Envision Pharma Group is hosting a special ISMPP-led #MedComms Day webinar that explores what it takes to truly deliver personalized content and engagement for healthcare professionals across multiple channels and touchpoints.

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“Navigating the Journey to Effective Omnichannel Solutions” will take place on Wednesday, June 25, 11:00 AM–12:30 PM EDT as part of #MedComms Day – an annual celebration organized by ISMPP to spotlight the creativity, collaboration, and impact of medical communications professionals around the world.  

Moderated by Envision’s Owen Hall (Head of Digital) and Joe Wunderle (VP, Portfolio Director), the webinar will feature expert insights from Tasmia Duza (Director, Medical Digital Engagement, CVR, Bayer HealthCare) and Bettina Maurer (Human Health International Customer Experience Enablement, MSD).

With over 20 years of experience each, Tasmia brings a strong understanding of the evolving role of medical affairs in pharma, while Bettina focuses on advancing omnichannel maturity and improving the overall customer experience through emerging technologies. 

Whether you’re completely new to omnichannel or looking to improve your existing strategy, this webinar will share practical guidance and real-world insights to help. Topics include:
•    Real-world insights from global pharma leaders
•    The value of conducting an omnichannel readiness assessment
•    How to use data and insights to refine your omnichannel campaigns
•    Simple ways to improve customer engagement across your key channels

Register for the ISMPP webinar here to join the conversation and gain valuable insights into effective omnichannel engagement.  

If you missed the 21st Annual Meeting of ISMPP in April, download our Top 5 takeaways from the event below:


 

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