Powerful combination of domain expertise and applied advanced analytics driven by artificial intelligence to demonstrate value and maximize patient access to new therapies. Our highly experienced competitive intelligence and behavioral science teams create a powerful differentiator for clients, complementing any value and access program.
HEOR/RWE strategy
Comprehensive situational analysis informs strategy development and tactical planning
Health Economics and Outcomes Research (HEOR) dives deep into each product to analyze its most compelling strategy and evidence for value in the market
Comprehensive analysis informs local submissions
STEP 1
Situational Analysis
Understand the current therapeutic landscape and unmet need; critically access external and internal drivers and barriers to reimbursement and market access; identify and prioritize data gaps
STEP 2
Strategy Development
Build strategy to address data gaps and provide evidence to support differentiators in alignment with the brand plan and value platform
STEP 3
Planning
Develop tactics to support the broader organizational strategic imperatives while addressing the needs of external stakeholders
Systematic literature review
Systematic literature review
Rapid evidence assessment
Rapid evidence assessment
Targeted literature review
Targeted literature review
Understanding and maximizing product value and opportunity
Value story
Bespoke online platform country-specific versions
Value decks
Streamlined and visual content to convey a concise narrative
HEOR publications
Unique blend of expertise spanning good publications practices, medical writing and HEOR
Global value dossier
Strategic content aligned with product value messages
AMCP dossier
Efficient development in adherence with 4.1 format
The value of your product underpins all of our value communications
Market access
and pricing
With a focus on the entirety of payer strategy, we utilize collaboration, connections, and communication to develop pricing access plans.
Competitive intelligence
Integration of competitive monitoring provide actionable intelligence insights. We provide services to help understand each market throughout the lifespan of a product.
Commercial benchmarking
Understand the competition's structure, sales force, messaging, and reimbursement information
Generic and biosimilar analysis
Late lifecycle support leverages experience in threat analysis regarding generics and biosimilars.
Competitive simulations
Customized creative and interactive strategic workshops utilize modern methodologies and deliver strong outputs.
In-licensing review
Complete analyses customized to your needs, examining anything from the competitive space to development data plan recommendations.
Competitive landscape and pipeline analysis
Comprehensive analysis of an indication's pipeline, competitors' compounds, and the evolving market landscape.
Market research
Custom qualitative research programs include full-service offerings and expert moderation.
Patient-related behavioral science
Expert-led patient journey mapping helps define the patient experience and develop strategies to change behaviors.