Medical, reimagined: How technology- driven insights can help us rethink strategy and execution

In this webinar, we take a fresh look at the responsibilities and roles within medical affairs – including evidence generation, KOL engagement, information dissemination, and authentic HCP engagement – and reimagine a systems-based rethink of how it will operate several years from today. This session aims to go beyond the theoretical, offering a concrete vision of how AI can redefine every facet of medical work to be more efficient, effective, and inspiring for the scientific future of pharma.


  • Kate Bradford – Head of Global Medical Training and Field Capabilities, Alexion
  • Luca Dezzani – Vice President US Oncology and Medical Affairs, J & J
  • Goran Martinovic – Global Medical Affairs, Boehringer Ingelheim
  • Jim Streeter – President of Technology, CTO, Envision Pharma Group
  • Paul Simms – Chief Executive, Impatient Health (Moderator)

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