Medical affairs and publication teams face growing pressure to demonstrate how scientific evidence informs decisions and creates value. Yet disconnected teams, fragmented workflows, and traditional publication metrics can make that impact difficult to achieve and measure.

Download this white paper to explore what’s changing across scientific evidence and publications, and how organizations can respond by bringing strategy, people, processes, and technology together to extend the value of evidence beyond publication.

Inside, you’ll discover how to:

• Align evidence planning with stakeholder questions and decision needs
• Connect clinical, real-world, and health economic evidence within a cohesive strategy
• Improve evidence discoverability and reuse across audiences, channels, and markets
• Support AI-enabled workflows with scientific oversight and trusted data
• Measure evidence reach and influence beyond publication volume and timelines

Featuring eight practical priorities for a future-ready scientific evidence and publications function, this white paper provides a framework for a more connected, measurable approach to evidence, grounded in human expertise and scientific integrity.