The medical communications industry is undergoing a profound transformation, driven by the rapid evolution of AI. At Envision, we believe the future of scientific communication lies not in choosing between human and machine, but in connecting them intelligently.
Thought leadership in action
Our experts have recently contributed to two publications that are helping shape the future of AI in medical communications:
- In Current Medical Research and Opinion, an open access journal, Andy Shepherd joined a cross-industry team to provide enhanced guidance for medical publication professionals. The article outlines best practices for ethical AI use, transparency, authorship standards, and bias mitigation, setting a foundation for responsible AI integration
- Writing for The Map, the International Society for Medical Publication Professionals (ISMPP) newsletter, Andy Shepherd, Kristyn Morgan, and others explored how generative AI is catalyzing change in pharma-agency collaboration. Their insights offer practical strategies for innovation, trust-building, and shared success in a rapidly evolving landscape
These contributions reflect our commitment to leading with expertise, not just adopting technology, but shaping how it’s used responsibly and effectively.
Advancing industry standards
We’re also proud to recognize Linda Wychowski’s contribution as part of a cross-industry workstream on the ISMPP Ethics & Standards Committee. Together with her peers, she helped develop the Author & Peer Reviewer Guidance on AI, a resource that “scratches the surface” of the broader AI guidance landscape.
This tailored list (exclusively available to ISMPP members) serves as a starting point for authors, journals, and reviewers navigating the ethical and practical implications of AI in scholarly publishing. Our involvement in this initiative underscores Envision’s role in advancing industry standards and supporting the responsible evolution of AI in medical communications.
Our vision: Combined intelligence
Combined intelligence is more than a concept, it’s our guiding philosophy. We’re building systems and workflows where AI enhances human expertise, not replaces it. This means:
• Leveraging AI to expand how we draw insights, generate content, and maintain consistency across our clients' communications and engagement, while keeping human oversight for accuracy and nuance
• Empowering teams with AI literacy and training so they can collaborate confidently with emerging technologies
• Developing governance frameworks that uphold transparency, fairness, and scientific integrity
Why it matters
As AI continues to evolve, so must our approach to medical communications. By embracing combined intelligence, we’re creating a future where technology and talent work hand-in-hand to deliver faster, smarter, and more impactful scientific content.
Get in touch to see how Envision’s combined intelligence can elevate your publications and partnerships.